Turning a negative into a positive is always admirable, but not always easy to do. During the COVID-19 shutdown we’ve made use this precious time the best way we can and have taken this opportunity to do things we may not have been able to do before. I’m excited to announce that we are undertaking a major review of our operations and looking at how we can improve things for our members, students and our community.
I am pleased to share with you that we have undertaken a brand and positioning review of PAC and all that we do. Not only does it allow PAC to introduce a new visual identity, it also represents a fresh start. PACs rebranding creates a unique opportunity for us to communicate a renewed focus and a new strategy which reflects who we are as a club and the direction we are heading.
Our mission, vision, and values govern every decision we make, including brand decisions. To kick the process off we have updated our logo with a more modern look that will retain the brand loyalty we’ve built for over almost 60 years, while refreshing our image to keep up with changing times. This fresh, unique look belongs to us and represents our club as we continue to strive in standing out in our industry. It still looks familiar, but it’s our design and captures a little bit of an art deco feel to reflect heritage and strength. You’ll start to see changes to our identity system, website, social media profiles, and our new visual brand signature around the airport.
Whilst the logo is fabulous, it’s only the header to the substance of what we are about. Our aim is to project a modern, safe aeroclub and that PAC is the leading aeroclub in Australia – and of that we are incredible proud of. PAC is where aviators come to fulfil their aviation dreams, where we support diversity, and provide the opportunity to learn to fly and achieve their ambitions.
We have it all. Whether you want to build an aircraft, seeking adventure, to meet and share experiences with like-minded people in a social setting or a technical one, we have it right here. We also want to make it clear we are part of the community and a force for good, where we continue and grow our support for local charities and facilitate emergency services.
We have built a new website that helps project these values and commitments, which is now fully integrated with social media i.e. Facebook, LinkedIn, YouTube and Instagram etc. We have also reviewed our learning opportunities to allow us to provide pre-recorded training videos, power point materials and other learning resources to help students develop faster and ensure safe and quality outcomes.
Over the next few months we will release a number of promotional campaigns to attract new members to PAC as well as inform the community about who we are and the value we bring. Additionally, we will be producing some fun stuff with new more modern merchandise – this means some new look clothing and useful flying tools and toys.
PAC is already the biggest and the best, and we want to make PAC the GA aviation place to be. We have it all and can cater for everyone, be it a career, be it a dream or be it adventure. PAC can offer everyone that seeks aviation with a safe and advanced environment to achieve and enjoy more.
We thank you for your continued support and for sharing your passion with us here at the club. Our members are the heartbeat of PAC and we are so excited to move forward into the future with you with gratitude and pride.